Press Releases

Mindshare Technologies Names Asurion as 2012 Innovation Award Winner

Mindshare Awards this Recognition to the Organization on the leading-edge of VoC innovation

NOV 01, 2012

Asurion Demonstrates Commitment to Transparency by Publicly Displaying Customer Ratings and Feedback

Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, today announced the winner of the 2012 Mindshare Innovation Award is Asurion, a global leader in consumer technology protection services. Asurion was formally honored at Mindshare’s annual Best Practices Conference in Park City, Utah.

“We are very impressed with Asurion’s approach to open and transparent customer feedback, and as we made our assessments in preparation for this year’s Innovation Award, it quickly became apparent that they were the clear winner,” said Lonnie Mayne, chief experience officer for Mindshare. “Instead of fixating on the feedback from a vocal minority, Asurion has recognized the importance of each and every customer response, and has put their money where their mouth is by putting it all out on display.”

Earlier this year, Asurion began publicly sharing all of its customer ratings and feedback on its website — demonstrating a deep commitment to company transparency and customer satisfaction. Mindshare’s internal selection committee thoughtfully evaluated all of its clients to determine which organization best used real-time customer feedback during the past year.

“At Asurion, we are committed to our customers. The data we are able to collect using the Mindshare platform paints a much more comprehensive picture of what our customers think, and that information has proved invaluable as we shape our operational strategies,” said Bonnie Speck, Sr. Director of Customer Experience. “We are honored to receive this award from Mindshare, and look forward to continuing an innovative and beneficial relationship.”

About Mindshare Technologies

Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare’s proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit

Press Contact
Joshua Heath
Mindshare Technologies Public Relations

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our team of 10,000 Experts helps nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love… no matter the type of tech or where you purchased it.

Learn more about Asurion