Three launches new approach to cover with Three Rescue

Three has launched a mobile protection product with a new partner and a new approach focused on comprehensive cover and customer experience.

Three Rescue™ has been developed in partnership with technology protection specialist Asurion, which sets itself apart from traditional mobile insurance through the breadth of cover, speed of resolution and focus on restoring a customer’s ‘mobile life’.

Three Rescue uses cloud technology to help restore treasured content to a replacement device and delivers that device to the consumer within 24 hours.1

Head of internet services at Three, Margie Waltasaari said: “Mobile phone insurance has a poor reputation due to slow processes, widespread cover exemptions and low service levels. We believe Three Rescue will address that through a combination of great service and the extra steps we take to help our customers to get their mobile lives back. Three Rescue is a great complement to our new price plans as we continue to offer our customers more freedom and control.”

Three Rescue covers a range of loss and damage scenarios often exempt from mobile phone insurance, including pet and accidental toilet damage.

Insurance features:

  • 24/7 online claims service.
  • Get a same model replacement device, even if abroad.2
  • Three Rescue app backs up content, such as contacts, photos and videos for restoration to the smartphone.3
  • Three Rescue can remotely locate, lock and wipe your phone.4
  • Cover includes use by friends and family.


[1] Same model, next-day replacement if your claim is accepted before 6pm Sunday-Friday. Customers must pay an excess on successful claims.

[2] £20 extra charge for delivery abroad and any customs fees which may be incurred.

[3] App available on iPhones operating iOS 7 and above or Android smartphones operating system 4.0 and above. Backup of photos and videos is subject to a 2GB limit.

[4] App features may not be compatible with all devices, for example iPhones cannot be remotely locked.


About Asurion

For two decades, Asurion has been the global leader in technology protection. Today, as everyday life becomes increasingly dependent on such technology, Asurion keeps 280 million consumers’ lives up and running. The company provides premier support that enables users to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices. Asurion’s global team of over 14,000 employees supports the top wireless companies, retailers and service providers, enabling those companies to focus on their core businesses. When a product is missing or simply doesn’t work properly, Asurion solves the problem with a system that operates 24 hours a day, seven days a week, speaks six languages, and works across any device, platform, or provider. For more information about Asurion, including customer service ratings and reviews, please visit

About Asurion

Asurion helps more than 300 million people around the world unlock their technology’s untapped potential. We create innovative technology solutions that help keep consumers connected, from comprehensive protection to smart tech help that redefines expertise. Partnering with leading wireless carriers, retailers and pay-tv providers, Asurion’s 17,000 employees deliver a seamless, award-winning customer experience, anticipating their needs and providing tailored services reachable within one touch.