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Majority of Dads say Father’s Day is Time for a Tech Gadget Upgrade

Asurion survey shows 63 percent of dads want to replace or upgrade a gadget

JUN 03, 2014

Want to delight dad this Father’s Day? Upgrade his tech gadgets. A recent survey conducted by Asurion, the global leader in technology protection and support services, shows that 45 percent of dads are hoping for a tech device this Father’s Day, and 63 percent want it to be an upgrade of something they already own. According to dad, the key to successful Father’s Day tech gift giving is selecting an item that is fun to use (50 percent said) or that makes his life easier (30 percent said).

Looking for ideas on the best gadgets to give dad? Here is a list of the best tech gifts dads have received in the past, as told by dads themselves in Asurion’s recent survey:

  • Mobile phone (21 percent)
  • Tablet/eReader (19 percent)
  • Home Theater/Sound (19 percent)
  • Computer/Laptop (15 percent)

“Our survey data shows a continuing trend of using technology to not only enhance the personal entertainment experience, but also to make life more convenient,” said Bettie Colombo, an Asurion spokesperson. “As our lives continue to become more integrated with technology, it is important to remember while shopping for gifts, to plan to protect these investments and consider an option for providing solutions when technology goes down. The last thing dad wants is to have his life interrupted or be out of touch because of a technology issue.”

More than 80 percent of families are planning to spend up to $250 on dear old dad. When purchasing Father’s Day gifts this year, families should add product protection to their dad’s technology devices to make sure he can get his favorite gadget working again or receive a quick replacement of a mobile device as soon as possible if there is a problem.

“As the technology dads love and depend on becomes more complex, even basic tasks like setting up a new cellphone can be daunting. Asurion’s Premier Support Solutions is available through mobile carriers and offers dads a one-stop-shop for all things tech- from trouble shooting the new device set up to syncing his gift with his other tech gadgets,” said Sue Nokes, senior vice president of customer solutions, Asurion.

Ask your wireless carrier for more information about enrolling in Premier Support Solutions. More information is available at


Survey results are based on responses from 1,000 dads. Data collected by Asurion in partnership with SSI via an online survey in April 2014.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our team of 10,000 Experts helps nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love… no matter the type of tech or where you purchased it.

Learn more about Asurion