Asurion Retail Solutions Launches Unlimited Device Protection Plans

Asurion Retail Solutions, a division of global technology protection and support provider Asurion, today announced the launch of unlimited device protection plans to help retailers build stronger, more connected relationships with small businesses and consumers. This first-to-retail product innovation allows retailers to serve as a single-source destination for customers’ protection coverage needs across an unlimited number of devices – purchased from any retailer – to provide shoppers with streamlined, hassle-free repairs across multiple electronics for the home or office.

Through the multiple device protection plan, retailers can help their customers protect all of their eligible devices for a monthly subscription fee. Eligible devices can include new or existing1 laptops, tablets, printers, routers, external hard drives and more. Plus, products can be purchased from any retailer, providing shoppers a true one-stop protection solution for all of their office products regardless of where they were purchased.

“We’re pleased to introduce our new unlimited device protection plans to help retailers provide greater value-add service and deepen their engagement with small businesses and shoppers,” said Rob DiRocco, senior vice president, Asurion Retail Solutions. “Our new plans allow retailers to provide peace-of-mind to their shoppers knowing that all their critical equipment will be repaired or replaced quickly and easily so they can get back to business.”

Fast, Hassle-Free Repairs

The unlimited device protection plans by Asurion provide protection from failures due to accidental damage from handling such as cracked screens, drops and spills for select eligible devices; mechanical and electrical issues; failures due to normal wear-and tear and power surges; plus breakdowns due to internal heat, dust and humidity. Repairs are hassle-free. Simply file a claim and pay a service fee, if applicable. There are no additional charges for shipping, parts, repair fees, etc.

Unlimited device protection is just the latest product protection innovation by Asurion Retail Solutions to help retail clients drive shopper loyalty, increase store visits, improve customer satisfaction and grow share of wallet. Asurion’s comprehensive suite of protection services are supported by robust marketing and branding support – including in-store point-of-sale, store associate training, multi-channel marketing solutions and analytics – to help retailers ensure success of their retail product protection programs.

About Asurion Retail Solutions

Asurion Retail Solutions, a division of global technology protection provider Asurion, provides America’s #1 protection plans through the nation’s leading retailers that are proven to increase revenue, customer satisfaction and shopper loyalty by bringing innovation, transparency, consumer choice and customization to the market. A history of industry-firsts and award winning customer service have made Asurion Retail Solutions the protection plan provider chosen by more than 50 of the country’s largest retailers and rewarded with over 2.4 million 5-star consumer reviews. Available online and at over 34,000 retail storefronts, Asurion Retail Solutions is supported by 2,100+ US based employees dedicated to delighting shoppers and driving greater value for its retail partners. For more information about Asurion, including customer service ratings and reviews, please visit

About Asurion

Asurion helps more than 300 million people around the world unlock their technology’s untapped potential. We create innovative technology solutions that help keep consumers connected, from comprehensive protection to smart tech help that redefines expertise. Partnering with leading wireless carriers, retailers and pay-tv providers, Asurion’s 17,000 employees deliver a seamless, award-winning customer experience, anticipating their needs and providing tailored services reachable within one touch.