Press Releases

Silver Addy Award

“Because Crazy Happens”

NASHVILLE, TENN.
FEB 27, 2014

As life becomes ever more dependent on technology, it’s important to protect it against all the crazy things that can happen. Asurion’s “Because Crazy Happens” campaign embodied this notion and creatively illustrated the unpredictable situations we find ourselves in that often leave us empty handed, without the technology we rely so heavily on.

The campaign earned a Silver Addy Award from the American Advertising Federation in recognition of the campaign’s creativity and innovation, developed in partnership with Nashville-based advertising agency GS&F. To learn more about the “Because Crazy Happens” campaign and why loss and theft technology protection is so important, visit Asurion’s YouTube channel and blog.

About Asurion

Asurion is a global tech care company that provides insurance, installation, repair, replacement, and 24/7 support for a wide range of technology, from mobile phones and laptops to household appliances. Our 12,000 experts are available online, on the phone, in store, or can even come to you. Asurion eliminates the fears and frustrations associated with technology to ensure our 300 million customers get the most out of their devices and connections.

Learn more at Asurion.com