Silver Addy Award

Press Releases

“Because Crazy Happens”

NASHVILLE, TENN 
FEB 27, 2014

As life becomes ever more dependent on technology, it’s important to protect it against all the crazy things that can happen. Asurion’s “Because Crazy Happens” campaign embodied this notion and creatively illustrated the unpredictable situations we find ourselves in that often leave us empty handed, without the technology we rely so heavily on.

The campaign earned a Silver Addy Award from the American Advertising Federation in recognition of the campaign’s creativity and innovation, developed in partnership with Nashville-based advertising agency GS&F. To learn more about the “Because Crazy Happens” campaign and why loss and theft technology protection is so important, visit Asurion’s YouTube channel and blog.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our 19,000 experts help more than 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a next-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love... no matter the type of tech or where you purchased it.

Learn more about Asurion