Silver Addy Award



As life becomes ever more dependent on technology, it’s important to protect it against all the crazy things that can happen. Asurion’s “Because Crazy Happens” campaign embodied this notion and creatively illustrated the unpredictable situations we find ourselves in that often leave us empty handed, without the technology we rely so heavily on.

The campaign earned a Silver Addy Award from the American Advertising Federation in recognition of the campaign’s creativity and innovation, developed in partnership with Nashville-based advertising agency GS&F. To learn more about the “Because Crazy Happens” campaign and why loss and theft technology protection is so important, visit Asurion’s YouTube channel and blog.

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.