The Goodnight Kiss is Dead

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The Goodnight Kiss is Dead

Most Americans Bring Their Phones to Bed, Are Nearly Twice as Likely to Spend Time on Their Phone Than They Are to Get Romantic with Their Partner at Bedtime, Asurion Study Shows

NASHVILLE, TN 
JUL 25, 2018

Nearly three-quarters of Americans who live with their spouse or partner bring their mobile phone to bed with them. And it’s taking a toll on relationships.

A new study by global tech solutions company Asurion examined what couples really are up to in the bedroom and found that Americans who bring their phones to bed are nearly twice as likely to spend time on their phone than they are to get romantic with their partner at bedtime.

Asurion’s study, conducted by OnePoll, investigated the bedroom phone habits of 2,000 U.S. adults who live with their spouse or partner, and found that – among those who bring their phone to bed – having sex with their partner was far from the leading bedroom activity during the hour before falling asleep. In fact, phone use was the #1 activity during the last hour before bedtime. And a quarter said the very last thing they see before shutting their eyes each night is their phone, not their loved one.

Highlights include:

  • Respondents and their partners spend an average of three nights a week watching separate screens while in bed.
  • More than half (55 percent) say they feel they’re missing out on quality time with their “better half” as a result.
  • Thirty-five percent say their sex life has been impacted because of their or their spouse’s bedtime phone use.
  • A third of couples have discussed the need to reduce phone use in the bedroom to help stay better connected.

“The survey reveals that phones aren’t just changing how we socialize and stay connected, they’re influencing how we relate to each other in our closest relationships,” said Bettie Colombo, Asurion spokesperson. “Asurion’s trained tech experts provide tips and step-by-step guidance for how to get the most from your tech, including suggestions for how to manage your phone use at night to empower you to focus your time on the people that matter most in your life. After all, technology is there to help us strengthen connections with those around us, not hinder them.”

The Good Night Kiss is Dead

The average coupled adult brings their phone to bed more than 4 nights a week, spending nearly 40 minutes on their phone before going to sleep. When it’s time to hit the pillow, 93 percent sleep with their device within arm’s reach and nearly 10 percent sleep with the phone right under their pillow.

The pressure to feel connected is real. Seventy-three percent say they feel like they need to be on their phone no matter the time of day or night.

As a result, 51 percent of Americans are interested in learning how to achieve a greater phone-life balance.

To help achieve phone-life balance in the bedroom and get couples’ one-on-one time back on track, Asurion tech experts offer the following suggestions:

  • Put your phone on the charger 30 minutes before bed, after setting alarms, so you can unwind without a device stuck to your hand.
  • Customize Do Not Disturb settings to only allow important or urgent calls and notifications to come through in the evenings and at bedtime.
  • When chatting with friends online or via text, initiate wrapping up the conversation earlier in the evening to avoid staying up too late.
  • Consider using your smartphone to kickstart activities that you can your partner can do together. For example, play music both you and your significant other enjoy to help get into a romantic mood, or setup a slide show of memorable moments to watch in bed together.

1Random double-opt in online survey of 2,000 U.S. adults conducted in July 2018 for Asurion by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our 19,000 experts help more than 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a next-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love... no matter the type of tech or where you purchased it.

Learn more about Asurion