Most Black Friday Shoppers will be Buying for Themselves

Tech Tips

We’ve seen a recent trend in holiday shopping, especially on Black Friday, as more and more shoppers are taking advantage of the steep discounts to buy things for themselves. The “self gifters” are becoming increasingly popular with 88% of Black Friday shoppers this year including themselves on their holiday shopping lists.

Regardless of who you’re shopping for, the most popular gifts this year will be*:

  • Electronics, with 84% of shoppers including a new gadget on their list
  • 50% of shoppers will be searching for small kitchen appliances
  • 37% will be hunting for sporting goods
  • 35% plan to put some jewelry under their tree this year
Self Gifters

Be sure to add a protection plan to your electronics, sporting goods and jewelry this year. Ask your retailer for more information.

*According to data Asurion recently collected via SSI of 2,000 consumers ages 16-65