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December 6th, 2018

Asurion Partners with JCPenney to Provide Major Appliance Protection

“We’re proud to support JCPenney as it returns to the major appliance industry"

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Asurion Retail Solutions, a division of global technology protection and support provider Asurion, is partnering with JCPenney to provide its customers with protection plans on major appliances as JCPenney unveils appliance showrooms in 500 stores across the country and on jcp.com. The retailer now offers a leading selection of kitchen and laundry appliances from Samsung, LG and GE.

The JCPenney appliance protection program, powered by Asurion, protects covered appliances from mechanical and electrical failures including those caused by normal wear and tear, power surges and defects in materials and workmanship; and damage due to dust, heat and humidity. Asurion’s in-home appliance repairs are hassle free. Customers can simply call to schedule a repair time that best fits their schedule. There are no deductibles and no additional out-of pocket repair costs to the customer, including no service fees.  Day one coverage includes food loss, laundry reimbursement and 25% reimbursement on select preventive maintenance parts.

“We’re proud to support JCPenney as it returns to the major appliance industry by providing a customer-centric protection plan to shoppers investing in kitchen and laundry appliances for their home,” said Rob DiRocco, senior vice president, Asurion Retail Solutions. “As a leader in protection services, we look forward to working with JCPenney to help grow customer loyalty and satisfaction with a convenient, time- and money-saving service program.”

Asurion protection programs are backed by award-winning 24/7/365 customer support, and an easy claims process where customers can schedule their in-home repair at a time that fits their schedule.

About Asurion

Our journey in tech care began with cellphone insurance, back when consumers’ biggest tech worry was a lost or broken phone. Decades later, we're still dedicated to caring, but now we look after all the essential devices that power your life—tablets, computers, TVs, game consoles, smart speakers, fitness trackers, video doorbells, and nearly everything in between. With thousands of experts nationwide and hundreds of local repair shops, all supported by the most advanced supply chain in the industry, we've proudly cared for millions of customers with thousands of different devices. From setup, troubleshooting, repairs, or replacements, we get your favorite tech back up and running, often as soon as the same day. Asurion is ready to help however you need it — online, over the phone, in your neighborhood, or even at your doorstep.

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