How to factory reset your Google Pixel phone

Something’s not working right with your Pixel™, or maybe you’re getting ready to sell it. A factory reset can help—just be sure to back up your data first.

Whether you’re troubleshooting or wiping your phone clean, Asurion Experts are here to guide you. We help millions of people get the most out of their phones every year, and we’ll walk you through how to reset your Pixel the safe way.

Before you begin

Resetting your phone will erase everything—photos, apps, and settings. Here’s what to do before starting:

• Charge your phone to at least 50%.
• Connect to Wi-Fi or mobile data.
• Back up important data to your Google™ account or computer.

To check your backup:

1. Open Settings.
2. Tap System > Backup.
3. Make sure “Backup by Google One” is turned on.

How to factory reset a Google Pixel

1. Open Settings.
2. Tap System > Reset options.
3. Select Erase all data (factory reset).
4. Tap Erase all data, then confirm with your PIN or password.
5. Tap Erase all data again to start the reset.

Your phone will restart and begin the reset process. Once it finishes, it’ll be like new—ready to set up again or pass along to someone else.

How to factory reset if your Pixel won’t turn on

If your phone is frozen or stuck, you can try a reset using buttons:

1. Press and hold the Power and Volume Down buttons until the bootloader screen appears.
2. Use the Volume buttons to scroll to Recovery Mode, then press the Power button.
3. When you see the Android robot, hold the Power button and press Volume Up once.
4. Use the Volume buttons to scroll to Wipe data/factory reset, then press Power.

If that doesn't work, check out our guide on what to do if your Google Pixel won't turn on.

Need help? Bring your device to the nearest uBreakiFix® by Asurion store for a free diagnostic.

FAQs

What does a factory reset do on a Pixel phone?

It erases all data—apps, files, settings—returning your phone to the state it was in when you first got it.

Will a factory reset remove my Google account?

Yes, your Google account and all synced data will be removed. Be sure to back up anything important before resetting.

Can I undo a factory reset?

No. Once your Pixel is reset, you can’t recover erased data unless you’ve backed it up.

Do I need my password to factory reset a Pixel?

Yes, you’ll need your screen lock code and the Google account password previously used on the device. This helps prevent unauthorized resets.