A Digital Life Partner Supporting 300 Million People Worldwide, Asurion Expands New Initiatives in the Japanese Market

- Offering seamless support and warranty for smartphones, PCs, and other home digital devices -

Dec 2, 2025 Tokyo

Asurion Japan K.K. (Headquarters: Minato-ku, Tokyo; President & CEO: Takashi Maeda; hereinafter “Asurion”), a global leader in mobile device protection and technical support, will participate in Kansai Electric Power Co., Inc.’s “Hapi-e Lifestyle Support Digital Device Assurance Pack.” This innovative service, priced at ¥1,980 per month, provides troubleshooting support and comprehensive warranty coverage for smartphones, PCs, and other home digital devices, with repair, replacement, and claims handled by experts through a one-stop solution.

To celebrate the launch, customers who subscribe by February 26, 2026, will receive the first two months free of charge. This service ensures that customers and their household members can continue using their digital devices with peace of mind.

■ Global Expertise for Japanese Lifestyles

Asurion operates in 18 countries, offering one-stop solutions for issues with smartphones, PCs, and home appliances. Through partnerships with major telecom carriers such as AT&T and Verizon, and leading tech companies like Amazon, Google, and Microsoft, Asurion supports the digital lives of over 300 million customers worldwide.

In the U.S., growing digital dependence and the complexity of IoT devices have driven demand for services that allow consumers to “use home devices with confidence.” Asurion’s “Digital Home Device Protection” has earned strong consumer support thanks to its convenience, rapid chat and phone support, and smooth processes for repair, replacement, and reimbursement—customer experiences that competitors find hard to replicate.

By combining global expertise with decades of experience in Japan, Asurion aims to deliver exceptional value locally. Moving forward, we will continue expanding collaborations with existing partners to support a safe and convenient digital lifestyle.

■ Track Record in Japan and a New Phase

For over 20 years, Asurion has partnered with telecom operators in Japan, assisting tens of millions of customers with device-related issues. Our extensive experience includes support for major brands like Google, enabling us to provide flexible assistance regardless of manufacturer or point of purchase.

As a related company of Itochu Corporation, Asurion Japan has built a strong foundation in the Japanese market. Leveraging this trust and expertise, we began full-scale efforts in the digital home device protection space in 2025. Following our initial collaboration with Itochu Cable System, this new partnership with Kansai Electric Power will further our mission to “support all home technology under one roof.”

■ Service Details

Service Name: Hapi-e Lifestyle Support Digital Device Assurance Pack
Launch Date: December 2, 2025
Price: ¥1,980/month (tax included)
Campaign: First two months free for subscriptions by Feb 26, 2026
Overview: Troubleshooting via chat/phone; repair, replacement, and reimbursement handled seamlessly
Features: Comprehensive coverage regardless of manufacturer or retailer; next-day response; integrated with lifestyle infrastructure
Covered Devices: Up to 2 smartphones, PCs, tablets, digital cameras/video cameras, wireless earbuds, smart speakers, smartwatches, game consoles, printers
Coverage Period: Up to 10 years from purchase date (devices purchased within 5 years at enrollment are eligible)
Annual Coverage Limit: ¥300,000

For details on service and campaign terms, please refer to official notices and terms & conditions.

■ Comment

“We are delighted to collaborate with Kansai Electric Power Co., Inc. to bring our successful U.S. digital home device protection model to Japan. We look forward to continuously enhancing our services to deliver a safe and comfortable digital lifestyle for our customers.”

— Takashi Maeda, President & CEO, Asurion Japan K.K.

■ About Asurion Japan K.K.

Asurion Japan K.K. was established in 2004 as the Japanese subsidiary of the Asurion Group. Asurion is a global technology care company serving over 300 million customers in 18 countries, providing protection and support for smartphones and other digital devices.

In Japan, Asurion has partnered with telecom operators for over 20 years, supporting tens of millions of customers. Our strengths include a broad service network, extensive repair and replacement experience across all brands, nationwide logistics for rapid response, and high-quality customer support backed by over 20 million annual interactions.

We also leverage global best practices, optimized processes, expert staff training, and advanced security measures such as AI-driven fraud detection. Building on this foundation, Asurion Japan continues to create environments where people can confidently embrace technology in their daily lives.

■ Contact for Inquiries

Asurion Japan Marketing

Email: japan-marketing@asurion.com