Silver Addy Award
"Because Crazy Happens"
As life becomes ever more dependent on technology, it’s important to protect it against all the crazy things that can happen. Asurion’s “Because Crazy Happens” campaign embodied this notion and creatively illustrated the unpredictable situations we find ourselves in that often leave us empty handed, without the technology we rely so heavily on.
The campaign earned a Silver Addy Award from the American Advertising Federation in recognition of the campaign’s creativity and innovation, developed in partnership with Nashville-based advertising agency GS&F. To learn more about the “Because Crazy Happens” campaign and why loss and theft technology protection is so important, visit Asurion’s YouTube channel and blog.
About Asurion
Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers’ lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running. As the Chief Technology Officer of the home™, we deliver seamless, intelligent care for nearly every connected device in the home — from phones to major appliances and everything in between. Asurion is ready to help however you need it — online, over the phone, in your neighborhood, or even at your doorstep. We are a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com.
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