Press Releases

Asurion’s Support and Protection Service Named 2015 CES Innovation Awards Honoree for Software and Mobile Apps

New service offering integrates personalized tech assistance with digital protection to help small and medium-sized carriers and retailers improve user’s mobile experience

NOV 11, 2014

Asurion announced today that its Soluto™ support and digital protection service is a 2015 CES Innovation Awards Honoree in the Software and Mobile apps category. Products entered in this awards program are judged by a panel of independent engineers, members of the trade media and other industry experts to recognize innovation in the world of consumer electronics.

Honorees of this award demonstrated innovative design and engineering in some of the most cutting edge tech products and services coming to the market. Asurion’s entry was evaluated on the following criteria:

  • Intended use and user value
  • Aesthetic and design qualities
  • Comparison to other products/services in the marketplace
  • Unique features present

The innovative service, available to small and medium-sized carriers and retailers, integrates personalized support with digital protection by combining one-click access to reach live tech advisors whose performance is evaluated by customer satisfaction and problem resolution rates rather than by average handle time and how quickly they move-on to the next customer. The service also offers proactive alerts identifying potential issues that may affect a customer’s device performance if left unchecked, along with easy-to-understand preventative actions; personalized tips and tricks for getting the most benefit from different mobile devices and apps; and software that secures the phone’s digital content against unauthorized access by individuals and unintended sharing with third-party applications.

“This award recognizes the innovation of our integrated support and protection strategy and roadmap,” said John Leonard, Senior Vice President of Global Product Management for Asurion. “By taking a data driven approach to helping people with the use of their technology, Asurion provides customers with a fast and simple way of contacting technicians when needed and proactively delivers relevant information to enhance the experience with their devices. We are pleased Asurion was acknowledged as an innovator in our category.”

To learn more about Asurion visit To learn more about Soluto support and protection or download the app, visit

The CES Innovation Awards are sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the global gathering place for all who thrive on the business of consumer technology, and have been recognizing achievements in product design and engineering since 1976.

2015 CES Innovation Honoree products are featured on, which lists product categories, as well as each product name, manufacturer information, description, photo and URL.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our team of 10,000 Experts helps nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love… no matter the type of tech or where you purchased it.

Learn more about Asurion