This Father’s Day, Dad Wants an Upgrade Tech, Apparel and Gaming/Stereo Equipment Top Dad’s Wish List

Pondering the perfect gift for Dad this Father’s Day? It may be time for the ultimate gift upgrade. Asurion, the connected life services company, recently asked 1,000 dads to pinpoint their ideal Father’s Day gift. The answer was obvious: Fathers are hoping for a complete lifestyle upgrade, specifically to their wardrobe, technology devices, gaming and stereo systems.

“The stereotypical image of Dad in his sandals and black socks is gone,” said Bettie Colombo, Asurion spokesperson. “Dads want to upgrade everything, starting with their devices such as smartphones, tablets and laptops. The upgrade list goes on to include apparel and entertainment systems such as gaming consoles and stereo equipment.”

In fact, 69 percent of dads wishing for a new gadget are looking to replace or upgrade a device they already own. Dads rely on their devices for daily activities and as the Asurion survey indicated, 70 percent of dads love their technology because it’s fun to use, while 42 percent say it makes their lives easier. Not to mention, 33 percent of dads depend on their devices to complete their day-to-day tasks.

“We’re seeing new devices launch all the time which quickly makes Dad’s cool gadget from last Father’s Day outdated. With all the innovations on the market today, Dads are eager to get their hands on the latest and greatest gadgets,” said Colombo. “When shopping for Dad this year keep in mind how he’ll use his new device and how often. Asurion’s protection plans ensure your investment will be protected. Meaning, Dad’s new device will last, no matter how hard he is on it.”

While dads are anxious to get their hands on new technology, they have their concerns too. Asurion’s survey showed that 38 percent are concerned about their device malfunctioning or being damaged. Asurion, alongside their retail and wireless partners, is focused on giving consumers the added peace of mind that they will never be held back.

In fact, Asurion’s premier support program can help dads with their new technology from the setup and troubleshooting phase to discovering new features. Asurion’s technicians are focused on helping unlock your device’s potential – so you can be more productive and stay connected.

To learn more about Asurion and their premier support program, visit www.asurion.com.