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When's the best time to buy a new computer?

Woman shopping for new computer

Do you need a new desktop or laptop computer? There are a handful of times every year when you can get a really good deal. Of course, sometimes you need a new laptop right now, but if you're flexible, we can point you in the right direction.

Here at Asurion, we know tech—from protection to repair to tech support, we've got you covered. Here's our guide to the best time to buy a computer.

During Black Friday

Every year, Black Friday—the day after Thanksgiving—marks the start of the holiday shopping season, when stores release their deepest discounts and best sales. This is especially true for electronics, including desktop and laptop computers. In-person crowds can be intense, so you may prefer to shop online for laptop deals. We recommend starting your research about a month in advance, so you know which features and models you're interested in—and so you can take advantage of when stores unveil their Black Friday deals on laptops and desktops early.

During Small Business Saturday

The day after Black Friday is called Small Business Saturday, and it's a shopping day focused on independent and local stores. If there's a mom-and-pop computer business in your town, this is the day to check out their sales to look for the best deal on computers and other electronic devices.

During Cyber Monday

Miss a sale on Black Friday and Small Business Saturday? Want to buy a new gaming laptop without leaving your bed? Don't worry. Cyber Monday, the Monday after Thanksgiving, is one of the biggest holiday sale events of the year. It's another opportunity to buy a new laptop or computer at a discounted price.


When is the best time to buy a computer after the holiday season? January is typically a month for discounts on laptops (including gaming laptops) as stores lower prices to clear out holiday inventory. Just make sure to pay attention to what exactly you're buying and to shop at trusted stores or websites. You don't want to get tricked into buying outdated laptop models.

During holiday weekends

National holidays are another time to look for discounts on computers. If you're looking for a new laptop or desktop around Presidents Day weekend, Memorial Day weekend, and Labor Day weekend, there's a good chance you'll find excellent deals.

Amazon Prime Day

Amazon™ holds two major sale events every year. Prime Day®, in mid-July, offers deep discounts on everything from electronics and toys to fashion and beauty products. Prime Big Deal Days, held ahead of the holidays in October, is another ideal time to buy deeply discounted tech, appliances, gaming bundles, beauty sets, and more. Both are among the best times to buy a laptop or a desktop on sale.

Existing Prime members automatically have access to Prime Day and Prime Big Deal Days, but if you haven't joined yet, you can sign up for a free trial to access the lowest prices on affordable laptops and computers without committing to the membership.

Just how big are the discounts? Last year, Prime members saved over $1.7 billion on more than 300 million items worldwide, according to Amazon.

Once you've chosen your new computer, check out our guides to transferring data from an old hard drive to a new PC and how to recycle your computer.

Make sure your new computer is protected

The Asurion Home+ protection plan covers thousands of eligible devices in your home, no matter where or when you buy them. From computers to TVs, gaming consoles and smart thermostats, Asurion Home+ provides protection plus 24/7 live support from trusted experts for all of your tech questions. To learn more about computer protection plans, visit

*The Asurion® trademarks and logos are the property of Asurion, LLC. All rights reserved. All other trademarks are the property of their respective owners. Asurion is not affiliated with, sponsored by, or endorsed by any of the respective owners of the other trademarks appearing herein.*

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