Cookies and Tracking Technologies Notice
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Last updated: November 12, 2025
Asurion websites use tracking technologies, such as cookies, web beacons, pixel tags, and device identifiers (collectively “cookies”). These provide website functionality, improve website performance, recognize you across different services and devices to provide personalization on our websites, and inform you about our products and services.
In this Notice, you can read more about these technologies, how and why we use them, and how you can manage your preferences.
How Our Cookies Work
Cookies are small data or text files that we place on your device through our websites. Asurion uses cookies to fulfill your requests for services, to personalize our website for you, to measure and improve the performance of our website, and to offer products or services tailored to your interests. Some cookies may store unique identifiers about you.
Pixel tags, also called web beacons, are tiny graphics within small blocks of code, creating a unique identifier that can retrieve certain information about your device or browser. These provide a similar function to cookies. Unlike cookies, which are stored on your device, pixel tags are embedded within content. Asurion uses pixel tags to understand your interactions with online content and better manage your experience.
Asurion uses cookies and pixel tags to improve functionality and your online experience and to assist us in serving you advertising.
Types of Cookies
We use several types of cookies on our websites. These are commonly categorized and understood in the following ways:
Session & Persistent
Session cookies last for the duration of the browsing session, typically until you close your browser window.
Persistent cookies stay on your device until you delete them or until they expire.
First-Party & Third-Party
A first-party cookie is one that Asurion places on your device when you visit one of our websites.
A third-party cookie is one that a third party places on your device when you visit Asurion websites.
Categories of cookies
First and third-party cookies may fall into any of the following four categories:
Strictly Necessary: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take that amount to a request for services, such as setting your cookie privacy preferences or filling in forms. You can set your browser to block or alert you to these cookies but doing so means some parts of our site may not function.
Functional: These cookies enable the website to provide enhanced functionality and personalization, such as remembering your region and language preference, if applicable. They may be set by us or by third-party providers whose services we have added to our site. If you do not allow these cookies on your browser, then some or all of these services may not function properly.
Performance: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They may be set by us or by third-party providers to help us understand which pages are the most or least popular and see how visitors navigate our site. All information these cookies collect is aggregated, meaning we do not see how you personally are navigating our site. If you do not allow these cookies on your browser, we will not be able to monitor our site’s performance as effectively.
We use Google Analytics (“GA”) which is an analytics service provided by Google LLC. (US). GA cookies are also known as performance cookies. Please click here for Google’s Privacy & Terms and here to learn how Google safeguards your data. You may opt-out of GA for display advertising or customize Google display network ads by managing your privacy controls on Google's website.
Targeting: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising. You may need to renew this choice each time you clear your cookies or use a new browser or device.
Consenting to and Revoking Consent for Cookies
You can manage your cookie preferences in the Asurion Privacy Preference Center under Manage Consent Preferences. For all but the strictly necessary cookies, you can toggle “on” or “off,” under the Manage Consent Preferences section. Toggling the category of cookies to “on” indicates that you have granted consent for Asurion to place cookies from that category onto your system or device.
When you make selections regarding cookies, our websites will remember your choices for one year.
Deleting Cookies
You can manually delete cookies from your device using your browser. The exact way to do this varies by browser, so you will need to consult your browser resources for more details.
Global Privacy Control
We recognize the Global Privacy Control (“GPC”) signal at Asurion.com to honor customer preferences.