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June 30th, 2023

Amazon Names Asurion Its Preferred Provider for Protection Plans Across All Consumer and Business Product Categories

Amazon and Asurion Team Up to Make Protecting Purchases Easier Than Ever

Nashville, Tenn., June 30, 2023 – As consumers become more selective on spending, Amazon is helping shoppers have greater peace of mind when it comes to their purchases. Amazon has selected Asurion as its preferred provider of protection plans across categories ranging from consumer electronics to major appliance products. Asurion gets customers back up and running quickly by repairing, replacing or even offering an gift card equivalent to the purchase price of the broken product.

Key features of Asurion’s protection plans on Amazon include:

  • Extensive Coverage: Asurion protection plans are available for all consumer and business product categories, including electronics, home appliances, furniture, fitness equipment and much more. Whether you’re purchasing jewelry, a flat-screen TV or a home security system, shoppers now have the option to add protection through a single preferred provider.
  • Cost Savings: With Asurion protection plans, customers can avoid unexpected repair or replacement costs. Most Asurion plans start on the date of purchase and cover repairs, parts replacement and even accidental damage, depending on the chosen coverage. If we can’t repair it, we’ll replace it or send you an gift card equivalent to the purchase price of the item.
  • Flexibility: Amazon customers have diverse needs and preferences. A variety of plan options allows shoppers to choose the duration and type of coverage that best suits their needs.
  • Seamless Claims Process: If your product requires repair or replacement, Asurion’s dedicated customer support team provides a streamlined, hassle-free claims process, with most claims approved within minutes. Shoppers can file a claim anytime, directly from their Amazon account. Certain electronics repairs can even be completed at one of the 700+ uBreakiFix by Asurion stores across the U.S. so customers can get back up and running as quickly as possible.

“We have partnered with Amazon for more than four years to offer protection plans for categories like electronics and sporting goods, and we are thrilled to expand our services across 10 new categories of Amazon products,” said Maranda Smith-Pyles, Vice President and General Manager at Asurion. “With our deep expertise in the protection space, proven understanding of the consumer and the ability to evolve alongside their needs, we believe we can not only create immense value for Amazon and its customers, but even change the way people perceive, purchase and engage with protection programs.”

Amazon shoppers can add an Asurion plan when purchasing an eligible product, or they can directly search for and purchase a plan separately. When it comes time to file a claim, customers can easily do so on Amazon within “Your Orders.”

“Customers come to Amazon for a one-stop shopping experience, and that simple and easy experience now extends beyond the product purchase,” Smith-Pyles said. “At Asurion, we consider ourselves to be customer-obsessed – a trait we share with Amazon – and we are excited for the value our protection plans and streamlined claims process will create for Amazon shoppers.”

Asurion currently boasts more than 400,000 positive reviews on Amazon. In addition to serving as Amazon’s preferred provider for protection plans and warranties, Asurion also offers a subscription tech protection plan on Amazon, Asurion Tech Unlimited, which offers product coverage and expert support for all eligible tech purchases made on Amazon, including laptops, TVs, desktop computers, gaming consoles, cameras and more.

Key features of Amazon Tech Unlimited include:

  • Unlimited Devices: As long as your subscription is active, all of your eligible tech purchased on Amazon is covered. Regardless of the make or model, customers can protect and support nearly all of their home entertainment, home office and smart devices, wearables and more. 
  • Exponential Value: Protection plans typically cost 10-25% of the product price per device – but with Asurion Tech Unlimited, $16.99/month covers an unlimited number of devices purchased from Amazon. The more tech you have, the better the value.
  • Coverage on New and Prior Purchases: Asurion Tech Unlimited is available for all eligible tech purchased from Amazon, including eligible devices purchased up to two years prior to enrollment and any eligible new tech purchased Amazon after signing up.

For more than 20 years, Asurion has been a leading provider of insurance, warranty and support services for cellphones, consumer electronics, home appliances and more. More information at

About Asurion

As the world’s leading tech care company, Asurion eliminates the fears and frustrations associated with technology, to ensure our 300 million customers get the most out of their devices, appliances and connections. We provide insurance, repair, replacement, installation and 24/7 support for everything from cellphones to laptops and household appliances. Our experts are available online, on the phone, at one of our more than 700 stores, or can even come to you.

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