

Press releases
News, announcements, and updates from Asurion

After the Wrapping Paper Settles, Americans Face 1.4 Billion Hours of New Device Setup
Asurion reveals the most wanted holiday tech gifts, why Americans will spend 1.4 billion hours setting up new devices, and how setup, repairability, and protection plans impact how people will experience their new tech toys.

Asurion to Acquire Domestic & General, Establishing a Global Leader in Technology and Appliance Care Committed to Excellence in Customer Service
Asurion, a global leader in technology care, support, and protection, has reached a definitive agreement to acquire Domestic & General, one of the largest appliance care providers across the UK and Europe.

uBreakiFix Repair Technician Wins First Place at Samsung’s National Repair Competition
uBreakiFix Repair Technician Wins First Place at Samsung’s National Repair Competition

Asurion Announces the Appointment of Guru Gowrappan as Chief Executive Officer
Asurion has announced Guru Gowrappan as Chief Executive Officer. Gowrappan brings more than two decades of global leadership experience in driving growth and transformation, scaling businesses, advancing digital innovation, and strengthening relationships with customers.
Asurion Announces Agreement with Sparklight® to Launch TechAssist Plans Simplifying Home Tech Protection and Support
Learn how Asurion and Sparklight are enhancing customer care with TechAssist plans, featuring expert tech help and device protection.

Google, uBreakiFix, and iFixit Team Up to Host "Day of Education" Event Showcasing Leadership in Device Repairability
Google, uBreakiFix by Asurion, and iFixit collaborate to host a "Day of Education" event focused on device repairability.

Customer Support Isn't a Cost Center — It's a Growth Engine
Customer support isn’t a cost center. Learn how the right strategy turns support into a growth engine that drives loyalty and long-term revenue.

Google Partners with Asurion to Launch Pixel Care+
Google has partnered with Asurion to launch Pixel Care+, a new flagship device protection program for Made by Google products.