We don’t just fix your tech—we fix your frustration

After months of searching, they purchase Mr. Rescue, a Houston-based roadside assistance company with 45 employees. The service is sold through wireless carriers.

The company purchases Nashville-based Merrimac Group, which offers mobile phone insurance. The newly expanded company is renamed Road Rescue Merrimac.

The name Asurion is derived from the Sanskrit word “Asura” (a powerful being with special knowledge) and the Greek name “Arion” (the subject of a mythical tale of rescue).

The name is meant to capture the principles of safety, competence, and confidence.

The company relocates its North American headquarters to Nashville while also expanding operations to Asia with an office in Seoul.

Asurion positions the company to offer protection beyond mobile devices, to include gaming systems, computers, appliances, and more.

International growth continues with an office in Tokyo.

Asurion merges with NEW (National Electronics Warranty), uniting the top protection providers in the wireless and retail industries.

Asurion expands to Europe by opening an office in London.

Asurion launches MobileProtect, the first product to cover iPhone® loss, theft, and damage.

With the acquisition of technology support solutions company Soluto, Asurion has the opportunity to provide world-class tech support. Asurion opens an office in Tel Aviv.

This is the company’s first direct-to-consumer product, offering coverage for smart home devices.

Asurion acquires uBreakiFix, the world’s largest technology repair retailer, giving customers even more options to get up and running as quickly as possible.

Asurion opens a new, state-of-the-art facility in Nashville, designed to reflect the local history surrounding it while simultaneously embracing the future.