Back to School Survey Finds That Parents Replace More Than One Mobile Phone Per Child Each Year

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With Retail Costs of Smart Phones Climbing to $650, Replacing Your Child’s Phone Can be an Expensive Lesson

NASHVILLE, TENN.
AUG 27, 2012

Asurion, the global leader in technology protection services, today released consumer data proving that mobile phone insurance is an A+ back-to-school “must have,” as parents surveyed replace more than one mobile phone per child each year.According to Asurion’ s back-to-school data, forty-eight percent of high school and college-age students required a replacement device in the last 24 months. The majority of broken or misplaced mobile phones occurred at school (27%), while incidents at home (24%), outside (15%) and at fiend’s houses (14%) proved similarly dangerous for a student’s favorite mobile life-line.

Students lead active lifestyles, as shown in the laundry list of ways their mobile phones crossed over to the dark side, including running/playing (35%), near water (18%), cleaning (18%), sports (17%), watching sports (10%) and yard work (2%).

“Parents purchase mobile phones as a way to maintain direct contact while their kids are away from home,” said Taylor Gibbs, a recent college graduate, guest blogger at Gotta Have My Mobile, and public relations representative at Asurion. “As kid’s lifestyles become more active, the risk of losing or damaging their phone increases dramatically. Since asking kids to leave their phone at home is not an option, parents should consider insurance through their wireless carrier as a way to ultimately protect their pocketbooks.”

Fifty-percent of students and forty-three percent of parents surveyed believe a replacement device costs less than $200; however, in reality, replacement devices such as the Apple iPhone 4S and Samsung Galaxy S III cost more than two and three times that, totaling $650 and $550 respectively.

In addition to protecting your active student’s device with insurance, Asurion offers these, and other, helpful tips to keep mobile phones safe as well as being technologically prepared for the school year:

  • Invest in a good cover or case
  • Add a transparent film screen protector
  • Purchase mobile phone insurance when you buy or upgrade
  • Plug the phone charger into a surge protector
  • Go to GottaHaveMyMobile.com for more tips and tricks

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our 19,000 experts help more than 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a next-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love... no matter the type of tech or where you purchased it.

Learn more about Asurion