Back to School Survey Finds That Parents Replace More Than One Mobile Phone Per Child Each Year



Asurion, the global leader in technology protection services, today released consumer data proving that mobile phone insurance is an A+ back-to-school “must have,” as parents surveyed replace more than one mobile phone per child each year.According to Asurion’ s back-to-school data, forty-eight percent of high school and college-age students required a replacement device in the last 24 months. The majority of broken or misplaced mobile phones occurred at school (27%), while incidents at home (24%), outside (15%) and at fiend’s houses (14%) proved similarly dangerous for a student’s favorite mobile life-line.

Students lead active lifestyles, as shown in the laundry list of ways their mobile phones crossed over to the dark side, including running/playing (35%), near water (18%), cleaning (18%), sports (17%), watching sports (10%) and yard work (2%).

“Parents purchase mobile phones as a way to maintain direct contact while their kids are away from home,” said Taylor Gibbs, a recent college graduate, guest blogger at Gotta Have My Mobile, and public relations representative at Asurion. “As kid’s lifestyles become more active, the risk of losing or damaging their phone increases dramatically. Since asking kids to leave their phone at home is not an option, parents should consider insurance through their wireless carrier as a way to ultimately protect their pocketbooks.”

Fifty-percent of students and forty-three percent of parents surveyed believe a replacement device costs less than $200; however, in reality, replacement devices such as the Apple iPhone 4S and Samsung Galaxy S III cost more than two and three times that, totaling $650 and $550 respectively.

In addition to protecting your active student’s device with insurance, Asurion offers these, and other, helpful tips to keep mobile phones safe as well as being technologically prepared for the school year:

  • Invest in a good cover or case
  • Add a transparent film screen protector
  • Purchase mobile phone insurance when you buy or upgrade
  • Plug the phone charger into a surge protector
  • Go to GottaHaveMyMobile.com for more tips and tricks

About Asurion
Asurion is the cell phone protection company chosen by every major wireless carrier. The company insures the handsets of more than 95 million consumers, protecting their investments and quickly reconnecting them in the event of handset loss, theft or out-of-warranty damage, including liquid damage. When a claim is made by phone or online, replacement devices are shipped as soon as the next day, ensuring that customers are reconnected quickly. Asurion maintains an average post-claim customer satisfaction rating of 4.5 out of 5 stars.

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.