Launches With Free Tips for Cell Phone Care

Asurion, the global leader in technology protection services, announced today the launch of, an entertaining, educational resource for anyone owning a mobile phone that has ever wondered how to extend the life of their phone, and how to prepare for the possibility of handset loss, theft or damage.

GottaHaveMyMobile’s light-hearted videos capture the everyday activities that can unfortunately result in a cell phone’s demise – handsets that are sat-on in the car, submerged in the pool or flushed down the tubes – these real-world examples remind all of us that accidents can happen quickly. Visitors to the site can even take a staring role, sharing their stories and uploading pictures. With 60,000,000 cell phones lost, stolen or damaged each year, there is no shortage of personal experiences. Additional content on the site answers frequently asked questions and provides a broad range of consumer information.

Visitors to GottaHaveMyMobile can also express their likes and dislikes about all-things mobile. Each month a new poll will solicit opinions about everything from the most annoying ringtones to the best new applications. Poll results will reveal new mobile trends and will shed more light on the increasingly-important, ubiquitous nature of cell phones in our lives.

Understanding the financial benefits of cell phone insurance is also easier with GottaHaveMyMobile. Many consumers are unaware that the replacement price for a phone is substantially higher than the price paid at the time of signing a service agreement. On GottaHaveMyMobile, visitors use a drop-down menu to select their wireless carrier, then the website displays a number of popular phone models supported by that carrier. Each model appears with the associated price a user without insurance would pay to replace the device, as well as the savings an insured consumer realizes.

GottaHaveMyMobile also offers a valuable collection of advice for getting the most out of your cell phone. From “5 easy ways to conserve battery life” to “Top 5 ways your cell phone can help improve your grades,” there is something for everyone.

GottaHaveMyMobile is sponsored by Asurion, who with 90 million customers is by far the world’s leading provider of cell phone insurance. Asurion covers consumers in the event of loss, theft or out-of-warranty damage, including liquid damage. Customers who file a claim by 11:00 PM Eastern most often receive a replacement phone the next day. Asurion is the cell phone protection company chosen by every major wireless carrier.

“Every day our services help tens-of-thousands reconnect with those in their personal and professional lives,” said Bettie Colombo, spokesperson for Asurion. “I believe GottaHaveMyMobile can be a helpful tool in educating consumers about some of the risks to mobile devices and helping them determine for themselves whether insuring those devices makes sense from a financial and quality-of-life standpoint.”

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.