Asurion Partners with JCPenney to Provide Major Appliance Protection

Asurion Retail Solutions, a division of global technology protection and support provider Asurion, is partnering with JCPenney to provide its customers with protection plans on major appliances as JCPenney unveils appliance showrooms in 500 stores across the country and on The retailer now offers a leading selection of kitchen and laundry appliances from Samsung, LG and GE.

The JCPenney appliance protection program, powered by Asurion, protects covered appliances from mechanical and electrical failures including those caused by normal wear and tear, power surges and defects in materials and workmanship; and damage due to dust, heat and humidity. Asurion’s in-home appliance repairs are hassle free. Customers can simply call to schedule a repair time that best fits their schedule. There are no deductibles and no additional out-of pocket repair costs to the customer, including no service fees.  Day one coverage includes food loss, laundry reimbursement and 25% reimbursement on select preventive maintenance parts.

“We’re proud to support JCPenney as it returns to the major appliance industry by providing a customer-centric protection plan to shoppers investing in kitchen and laundry appliances for their home,” said Rob DiRocco, senior vice president, Asurion Retail Solutions. “As a leader in protection services, we look forward to working with JCPenney to help grow customer loyalty and satisfaction with a convenient, time- and money-saving service program.”

Asurion protection programs are backed by award-winning 24/7/365 customer support, and an easy claims process where customers can schedule their in-home repair at a time that fits their schedule.

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.