Press Releases

Asurion Partners with JCPenney to Provide Major Appliance Protection

“We’re proud to support JCPenney as it returns to the major appliance industry”

OCT 05, 2016

Asurion Retail Solutions, a division of global technology protection and support provider Asurion, is partnering with JCPenney to provide its customers with protection plans on major appliances as JCPenney unveils appliance showrooms in 500 stores across the country and on The retailer now offers a leading selection of kitchen and laundry appliances from Samsung, LG and GE.

The JCPenney appliance protection program, powered by Asurion, protects covered appliances from mechanical and electrical failures including those caused by normal wear and tear, power surges and defects in materials and workmanship; and damage due to dust, heat and humidity. Asurion’s in-home appliance repairs are hassle free. Customers can simply call to schedule a repair time that best fits their schedule. There are no deductibles and no additional out-of pocket repair costs to the customer, including no service fees.  Day one coverage includes food loss, laundry reimbursement and 25% reimbursement on select preventive maintenance parts.

“We’re proud to support JCPenney as it returns to the major appliance industry by providing a customer-centric protection plan to shoppers investing in kitchen and laundry appliances for their home,” said Rob DiRocco, senior vice president, Asurion Retail Solutions. “As a leader in protection services, we look forward to working with JCPenney to help grow customer loyalty and satisfaction with a convenient, time- and money-saving service program.”

Asurion protection programs are backed by award-winning 24/7/365 customer support, and an easy claims process where customers can schedule their in-home repair at a time that fits their schedule.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our team of 10,000 Experts helps nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love… no matter the type of tech or where you purchased it.

Learn more about Asurion