Press Releases

Asurion Partners with JCPenney to Provide Major Appliance Protection

“We’re proud to support JCPenney as it returns to the major appliance industry”

OCT 05, 2016

Asurion Retail Solutions, a division of global technology protection and support provider Asurion, is partnering with JCPenney to provide its customers with protection plans on major appliances as JCPenney unveils appliance showrooms in 500 stores across the country and on The retailer now offers a leading selection of kitchen and laundry appliances from Samsung, LG and GE.

The JCPenney appliance protection program, powered by Asurion, protects covered appliances from mechanical and electrical failures including those caused by normal wear and tear, power surges and defects in materials and workmanship; and damage due to dust, heat and humidity. Asurion’s in-home appliance repairs are hassle free. Customers can simply call to schedule a repair time that best fits their schedule. There are no deductibles and no additional out-of pocket repair costs to the customer, including no service fees.  Day one coverage includes food loss, laundry reimbursement and 25% reimbursement on select preventive maintenance parts.

“We’re proud to support JCPenney as it returns to the major appliance industry by providing a customer-centric protection plan to shoppers investing in kitchen and laundry appliances for their home,” said Rob DiRocco, senior vice president, Asurion Retail Solutions. “As a leader in protection services, we look forward to working with JCPenney to help grow customer loyalty and satisfaction with a convenient, time- and money-saving service program.”

Asurion protection programs are backed by award-winning 24/7/365 customer support, and an easy claims process where customers can schedule their in-home repair at a time that fits their schedule.

About Asurion

Asurion is a global tech care company that provides insurance, installation, repair, replacement, and 24/7 support for a wide range of technology, from mobile phones and laptops to household appliances. Our 12,000 experts are available online, on the phone, in store, or can even come to you. Asurion eliminates the fears and frustrations associated with technology to ensure our 300 million customers get the most out of their devices and connections.

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