This Father’s Day, Dad Wants an Upgrade Tech, Apparel and Gaming/Stereo Equipment Top Dad’s Wish List

Pondering the perfect gift for Dad this Father’s Day? It may be time for the ultimate gift upgrade. Asurion, the connected life services company, recently asked 1,000 dads to pinpoint their ideal Father’s Day gift. The answer was obvious: Fathers are hoping for a complete lifestyle upgrade, specifically to their wardrobe, technology devices, gaming and stereo systems.

“The stereotypical image of Dad in his sandals and black socks is gone,” said Bettie Colombo, Asurion spokesperson. “Dads want to upgrade everything, starting with their devices such as smartphones, tablets and laptops. The upgrade list goes on to include apparel and entertainment systems such as gaming consoles and stereo equipment.”

In fact, 69 percent of dads wishing for a new gadget are looking to replace or upgrade a device they already own. Dads rely on their devices for daily activities and as the Asurion survey indicated, 70 percent of dads love their technology because it’s fun to use, while 42 percent say it makes their lives easier. Not to mention, 33 percent of dads depend on their devices to complete their day-to-day tasks.

“We’re seeing new devices launch all the time which quickly makes Dad’s cool gadget from last Father’s Day outdated. With all the innovations on the market today, Dads are eager to get their hands on the latest and greatest gadgets,” said Colombo. “When shopping for Dad this year keep in mind how he’ll use his new device and how often. Asurion’s protection plans ensure your investment will be protected. Meaning, Dad’s new device will last, no matter how hard he is on it.”

While dads are anxious to get their hands on new technology, they have their concerns too. Asurion’s survey showed that 38 percent are concerned about their device malfunctioning or being damaged. Asurion, alongside their retail and wireless partners, is focused on giving consumers the added peace of mind that they will never be held back.

In fact, Asurion’s premier support program can help dads with their new technology from the setup and troubleshooting phase to discovering new features. Asurion’s technicians are focused on helping unlock your device’s potential – so you can be more productive and stay connected.

To learn more about Asurion and their premier support program, visit

About Asurion
For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers. Asurion’s 16,000 global employees support its 280 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry and made Asurion, America’s #1 Protection Plan provider. The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement (usually overnight) of lost, stolen, damaged, or malfunctioning devices. When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider. For more information about Asurion, please visit

About Asurion

Asurion helps more than 300 million people around the world unlock their technology’s untapped potential. We create innovative technology solutions that help keep consumers connected, from comprehensive protection to smart tech help that redefines expertise. Partnering with leading wireless carriers, retailers and pay-tv providers, Asurion’s 17,000 employees deliver a seamless, award-winning customer experience, anticipating their needs and providing tailored services reachable within one touch.