Gifts for Grads: Smartphones Grow in Demand

Press Releases

Nearly 70 Percent Report Tech Issues While In School

NASHVILLE, TENN. 
MAY 20, 2015

75 percent of high school and college graduates are expecting a gift upon their commencement, but what tops the wish list this year? For the second year in a row, Asurion, the connected life services company, surveyed over 1,100 high school and college graduates to learn what gift would please the graduates most. The survey showed that grads requesting laptops and tablets decreased year over year while the desire for smartphones has increased and gaming systems remained flat. Interestingly, these tech savvy graduates also reported an increase in problems with their technology while in school.

Top Tech Items

Similar to last year, when it comes to new technology, laptops are still by far the most requested gift for most students (51 percent of high school and 43 percent of college grads). While still the most desired gift, results did show a drop in laptop demand from last year when 58 percent of high school and 44 percent of college students placed it at the top of their list. Demand for tablets also dropped; in 2015 four percent of high school and 13 percent of college grads placed it at the top of the graduation wish lists vs. six percent and 17 percent respectively in 2014.

With the waning demand for laptops and tablets, the survey did show an increase in demand for smartphones among high school students, jumping from 9 percent in 2014 to 16 percent in 2015. Gaming systems continue to make grads’ wish lists with 11 percent of college and high school grads placing the entertainment system at the top of their list. This number was unchanged year over year.

Protecting Grads Gifts

Students need to be prepared for problems. Nearly 70 percent of current college students surveyed stated they experienced problems with their technology while at school, a nearly 10 percent increase from 2014.

“The class of 2015 undoubtedly wants technology for their graduation gifts, especially given the recent launch of many innovative devices.” said Bettie Colombo, an Asurion spokesperson. “But this new technology often comes with a hefty price tag. It’s important to know your investment will last your grad for many years to come and that they have a plan for getting support when they have a tech issue.”

Asurion, alongside their retail and wireless partners, is focused on giving consumers the added peace of mind that they will never be held back. In fact, Asurion’s premier support program can help consumers from set-up and troubleshooting to simply discovering new features. Asurion’s technicians are focused on helping you unlock your device’s potential – so you can be more productive and stay connected throughout high school, college and beyond.

Why Tech for Graduation?

All work and no play makes for a no-fun school day. The class of 2015 is using their technology to relax and unwind. Asurion’s survey revealed that 70 percent of grads turn to their smartphones to escape the stresses of school, while six in ten students watch television instead.

However, students cannot forget the demands of school, so not only do they want technology, they need it. High school and college graduates agree that both a laptop and smartphone are essential to have at school; in fact, 87 percent of college grads claim their laptops are the most important piece of technology for completing their schoolwork. It is also the preferred device for emailing teachers and classmates.

Whether you’re looking to get your grad something they want, something they need or both, technology is the way to go. Make sure your grad will remain connected with a protection plan from Asurion. Ask your wireless carrier or retailer for details or visit Asurion.com for more information.

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our 19,500 experts help nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love... no matter the type of tech or where you purchased it.

Learn more about Asurion