63% of consumers will hit the stores this Black Friday, each with their own style and system. Whether you’re a shopping pro or just along for the ride, the experience is one many now claim as part of their Thanksgiving tradition.
We’ve outlined three of the most common personalities here. Which one are you?
The Planner
Black Friday philosophy: “Shop efficiently till you drop.”
Shopping supplies: A down-to-the-minute itinerary; a printout of driving shortcuts; an Excel spreadsheet of gift ideas and corresponding recipients
Walking method: A brisk, confident pace
The usual suspects: Type-A personalities; anyone with a competitive streak
The Plus-One
Black Friday philosophy: “You’re driving? Eh, ok.”
Shopping Supplies: A coupon for the only item on their list: moral support
Walking Method: A slow, reluctant shuffle
The usual suspects: Newly minted boyfriends and fiances; kids who love the food court
The Dissident
Black Friday Philosophy: “No. No. NO!”
Shopping Supplies: Headphones, iPads, snacks– anything to distract them from reality
Walking method: Kicking and screaming
The usual suspects: Claustrophobes; Cyber Monday enthusiasts; everybody who celebrated Thanksgiving a little too hard
