Press Releases

Asurion Knows How Your Stuff Will Die, Dispels Pre-Holiday Product Protection Myths

Get Your Prediction on, Help Give to the Red Cross

OCT 15, 2014

To celebrate its “October Is Protection Month” campaign, Asurion today launched free educational tools and invited consumers to click for a great cause.

New tools from America’s #1 Protection Plan include, which features “Weighing the Cost” and other articles that dispel misperceptions. It is also home to “How Will Your Stuff Die,” a one-of-a-kind celebration of how technology enables our everyday lives. It uses consumers’ real-life activities, hobbies and interests combined with Asurion’s industry expertise to create personalized predictions of how items may meet their untimely demise.

“We wanted to create a fun, personal way to experience device risk factors without the actual risk. ‘How Will Your Stuff Die’ combines powerful predictive technology, catchy categories, tongue-in-cheek results and playful graphics,” said Tim Stadthaus, Vice President of Marketing for Asurion. “It’s a great way to have a little fun discovering the risks our important technology faces in our daily routine with just a few clicks. And for a limited time, you can also turn those clicks into a donation for an important cause.”

Asurion protection plans help keep your technology-powered life up and running. In honor of October is Protection Month, Asurion asks for help in supporting another leading organization that is always there to help people get back up and running, the Red Cross. Simply visit and take the “How Will Your Stuff Die” assessment. Asurion will donate $1 to the Red Cross to provide support where the need is greatest for each prediction thru Nov. 3, up to $25,000.

”How Will Your Stuff Die” generates predictions across ten categories based on the user’s Facebook profile, posts and likes. Each category features 20 or more potential pitfalls for more than 100 quintillion possible outcomes, so no two results should be the same. This responsive tool works on any platform.

October Is Protection Month

October is Protection Month is designed to help shoppers get informed about whether product protection is right for them as they plan their holiday spending. The month-long campaign originated because Asurion knows more people report issues with laptops, cameras, video game systems and televisions in November than any other month. Dishwasher, range, washer and dryer claims climb in January on the heels of holiday entertaining.*

Repairing or replacing these big-ticket items can be real budget busters at a time when finances may already be stretched by long gift lists.

Additional resources include blog posts with hints and tips on how to keep products in working order. Articles on help dispel myths about modern product protection. The final free tool launching later this month will help calculate potential long-term savings. After the campaign ends, the site and other tools will continue to help consumers decide when to protect their purchases during the holidays and beyond.

*Asurion 2013 Claim Data
Asurion will donate $1 for each prediction now thru Nov. 3, 2014, up to $25,000, to support the urgent needs of the American Red Cross mission, whether it is responding to a disaster, collecting lifesaving blood, teaching skills to save a life, or assisting military members and their families during emergencies. The American Red Cross name, Emblems and copyrighted materials are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position The American Red Cross logo is a registered trademark owned by the American Red Cross. For more information about the American Red Cross, please visit

About Asurion

Asurion helps people protect, connect and enjoy the latest tech – to make life a little easier.  Every day our team of 10,000 Experts helps nearly 300 million people around the world solve the most common and uncommon tech issues. We’re just a call, tap, click or visit away for everything from getting a same-day replacement of your smartphone, to helping you stream or connect with no buffering, bumps or bewilderment. We think you should stay connected and get the most from the tech you love… no matter the type of tech or where you purchased it.

Learn more about Asurion