Asurion Knows How Your Stuff Will Die, Dispels Pre-Holiday Product Protection Myths



To celebrate its “October Is Protection Month” campaign, Asurion today launched free educational tools and invited consumers to click for a great cause.

New tools from America’s #1 Protection Plan include ProductProtection.com, which features “Weighing the Cost” and other articles that dispel misperceptions. It is also home to “How Will Your Stuff Die,” a one-of-a-kind celebration of how technology enables our everyday lives. It uses consumers’ real-life activities, hobbies and interests combined with Asurion’s industry expertise to create personalized predictions of how items may meet their untimely demise.

“We wanted to create a fun, personal way to experience device risk factors without the actual risk. ‘How Will Your Stuff Die’ combines powerful predictive technology, catchy categories, tongue-in-cheek results and playful graphics,” said Tim Stadthaus, Vice President of Marketing for Asurion. “It’s a great way to have a little fun discovering the risks our important technology faces in our daily routine with just a few clicks. And for a limited time, you can also turn those clicks into a donation for an important cause.”

Asurion protection plans help keep your technology-powered life up and running. In honor of October is Protection Month, Asurion asks for help in supporting another leading organization that is always there to help people get back up and running, the Red Cross. Simply visit ProductProtection.com and take the “How Will Your Stuff Die” assessment. Asurion will donate $1 to the Red Cross to provide support where the need is greatest for each prediction thru Nov. 3, up to $25,000.

”How Will Your Stuff Die” generates predictions across ten categories based on the user’s Facebook profile, posts and likes. Each category features 20 or more potential pitfalls for more than 100 quintillion possible outcomes, so no two results should be the same. This responsive tool works on any platform.

October Is Protection Month

October is Protection Month is designed to help shoppers get informed about whether product protection is right for them as they plan their holiday spending. The month-long campaign originated because Asurion knows more people report issues with laptops, cameras, video game systems and televisions in November than any other month. Dishwasher, range, washer and dryer claims climb in January on the heels of holiday entertaining.*

Repairing or replacing these big-ticket items can be real budget busters at a time when finances may already be stretched by long gift lists.

Additional resources include blog posts with hints and tips on how to keep products in working order. Articles on ProductProtection.com help dispel myths about modern product protection. The final free tool launching later this month will help calculate potential long-term savings. After the campaign ends, the site and other tools will continue to help consumers decide when to protect their purchases during the holidays and beyond.

*Asurion 2013 Claim Data
Asurion will donate $1 for each prediction now thru Nov. 3, 2014, up to $25,000, to support the urgent needs of the American Red Cross mission, whether it is responding to a disaster, collecting lifesaving blood, teaching skills to save a life, or assisting military members and their families during emergencies. The American Red Cross name, Emblems and copyrighted materials are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position The American Red Cross logo is a registered trademark owned by the American Red Cross. For more information about the American Red Cross, please visit redcross.org.

About Asurion
For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers. Asurion’s 16,000 global employees support its 280 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry and made Asurion, America’s #1 Protection Plan provider. The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement (usually overnight) of lost, stolen, damaged, or malfunctioning devices. When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider. For more information about Asurion, please visit www.asurion.com.

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.