Asurion’s “Because Crazy Happens” Video Series Wins the Gold!



The Content Marketing Institute recently recognized Asurion’s “Because Crazy Happens” video campaign with a Gold Award in the Best Short Form Video category in its 2014 CMA competition. The series of three animations, created in collaboration with Nashville- based agency, GS&F “humorously” educates on the importance of mobile protection through a series of unfortunate mishaps
Could it really happen? You be the judge by viewing the series on our YouTube channel or blog.

This is the 2nd award that the “Because Crazy Happens” series has received in 2014. The campaign was previously recognized by the American Advertising Federation with its prestigious Silver Addy Award.

About this Award

The Content Marketing Awards competition, now in its 11th year, is the leading awards program for people who create content for organizations. Categories cover nearly every medium and strategic purpose, making it desirable for any content marketer wanting to distinguish themselves.

About Asurion

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers.

Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry.

The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

When a product is missing or simply doesn’t work properly, Asurion solves the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider.