Asurion Expands Commitment to Protecting Consumer Data Through APEC Privacy Certification

Asurion, a global technology protection and support provider, announced today its data privacy program is certified compliant with the Asia Pacific Economic Cooperation’s (APEC) Cross Border Privacy Rules (CBPR) system. Asurion partnered with TRUSTe, the leading global data privacy management (DPM) company, to certify Asurion as being CBPR compliant following an extensive review of Asurion’s privacy policies and practices.

“As a global technology leader, we are deeply committed to data privacy for our customers and employees worldwide,” said Scott Mackelprang, vice president and chief privacy officer at Asurion. “Our certification under the APEC Cross Border Privacy Rules framework recognizes this commitment and confirms that our privacy practices match the promises we make to our customers and employees. We believe that protecting individual privacy rights is about trust, which is essential for our business.”

The APEC CBPR system is a voluntary but enforceable program developed to establish consistent, meaningful privacy protections for personal information that flows across borders within the 21-member APEC countries. The certification allows U.S.-based Asurion to better facilitate business across APEC countries, including Japan, through privacy-compliant Asia-Pacific customer and HR data transfers.

“TRUSTe believes a strong data privacy management program is critical for companies to build customer trust and ensure privacy compliance,” said TRUSTe CEO Chris Babel. “We congratulate Asurion in meeting the APEC privacy framework requirements and demonstrating their privacy commitment to users, partners, and regulators.”

About TRUSTe

TRUSTe powers privacy compliance and trust by enabling businesses to use data across their customer, employee and vendor channels. We have two decades experience and a team of over 150 professionals dedicated to providing data privacy management solutions and services, including assessments, certifications and our SaaS-based Platform. The Data Privacy Management Platform provides control over all phases of privacy; from conducting assessments and implementing compliance controls to managing ongoing monitoring. Companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand. For further information see www.truste.com.