What’s stopping people from adopting tech?
![Devices ranked highest concerning security and privacy. 23% vs 19%](http://images.ctfassets.net/16nm6vz43ids/ewEcZhVmeOYg4C7pH9lh6/eb6856a69a49382b4658f370fc68d3d2/devices-ranked-security-privacy.png)
Data security and privacy Think your smart speaker is listening to you? You’re not alone. Respondents viewed data security and privacy as a significant concern for smart speakers, voice assistants, and smart home security devices. These issues also came up for phones and laptops.
![Devices ranked highest for potential breaks. Refrigerator 14%. Washery/dryer 15%. Oven/stove 14%. Dishwasher 13%.](http://images.ctfassets.net/16nm6vz43ids/6kEVFij0kyzqJMECLtUMYw/f21dccba77ab873fec52b66e5dd04d94/devices-ranked-breaks.png)
The threat of broken tech People worry about the potential threat of their tech breaking and the subsequent need for repairs. They had this concern mostly for phones (17%), but also more for smart appliances—like fridges and washers—than for any other smart device.
![Devices ranked highest for their out-of-pocket costs. 33% vs 31%](http://images.ctfassets.net/16nm6vz43ids/0InvCTi7wp0xFmq4Ic4eP/a0e66f06f0cfa9f3af3ee934892b0874/devices-ranked-costs.png)
Expensive devices Cost is a common gripe across the board. However, it’s the nice-to-have items (smart TVs and home theater equipment) along with the newer technologies (home security and smart appliances) that people seem most worried about.