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Real people, real tech

Making sense of the relationships, behaviors, and experiences people have with their devices.

What’s really going on in our tech lives?

“Tech life” stories often focus on futuristic, shiny objects, but in reality, most tech is crammed into the hectic schedules of regular people who are just trying to make their devices—and lives—a little better.​

Which brings us to the 2023 Tech Lifestyle Report, featuring insights from a survey of over 1,000 U.S. respondents about 21 smart devices. Our discoveries surprised and delighted us, and we hope they do the same for you.

The report focuses on the tech people own, what they plan to buy, and why.

Select each category to view all of the devices we included in the study.

Personal connectivity

Entertainment systems

Home office tech

Smart home devices

Smart appliances

Key takeaways

This report dives into how people actually use tech every day, drawing on exclusive, new data to uncover patterns and trends. Here are five of this year’s most profound insights:

Woman checkers her smart watch

Households with children buy and use far more tech than those without them. Learn more

Couple use a tablet to see their front door camera

The number one reason people buy tech is for entertainment and fun. Learn more

Mom and daughter using phone in the kitchen

Reaching out to people who aren’t comfortable with tech is an imperative. Learn more

Family on the couch looking at a phone

People want tech for their homes and loved ones ahead of their own needs. Learn more

Mom and kids doing laundry with the washer and dryer

People aren’t rushing out to buy smart appliances ... at least not yet. Learn more